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Which Google Ads format you should specialize in based on your personality?

Updated: Apr 5

Your skills, interests, and working style can guide you to the perfect Google Ads format. Answer these 10 quick questions, keep track of your answers, and find out where you should specialize!


which google ads format


Use a pen and a piece of paper to note your answers.


1. What type of tasks do you enjoy the most?

A) Analyzing data and researching trends B) Designing eye-catching graphics C) Creating engaging video content D) Automating processes and testing strategies E) Showcasing and promoting products

2. If you could launch a business today, what would it be?

A) A consulting agency—helping businesses get found on Google B) A creative agency—designing ads for brands C) A YouTube channel—producing entertaining or educational videos D) A marketing tech startup—leveraging AI for optimization E) An e-commerce store—selling physical or digital products

3. What type of content do you engage with the most?

A) Blogs, news articles, and Google searches B) Social media ads and visually appealing posts C) YouTube videos, reels, and vlogs D) AI-driven recommendations and performance reports E) Product reviews and online shopping deals

4. How do you prefer to learn new things?

A) Reading guides and analyzing case studies B) Watching creative ads and experimenting with designs C) Learning through videos and tutorials D) Testing different strategies and tracking performance E) Researching products and comparing specs

5. Which marketing challenge excites you the most?

A) Finding the best keywords to drive traffic B) Designing visuals that attract clicks and engagement C) Capturing attention and telling a compelling story D) Using automation to get the best ROI E) Increasing conversions and boosting product sales

6. How would your friends describe you?

A) Logical and strategic B) Artistic and creative C) Outgoing and expressive D) Tech-savvy and experimental E) Practical and detail-oriented

7. What’s your favorite part of digital marketing?

A) Understanding search intent and optimizing for SEO B) Crafting visually stunning and memorable ads C) Creating and editing video content D) Running AI-driven campaigns for maximum performance E) Promoting and selling products effectively

8. How do you handle a new project?

A) Researching thoroughly and making data-driven decisions B) Creating a vision board or brainstorming creative ideas C) Planning a video script and thinking about engagement D) Automating repetitive tasks and A/B testing everything E) Looking for the best way to showcase a product

9. If you had to choose a social media platform to market on, which one would it be?

A) Google Search—high-intent users searching for solutions B) Instagram—visually engaging content and display ads C) YouTube—video storytelling and in-depth engagement D) Google Performance Max—AI-powered multi-channel advertising E) Google Shopping—product-driven customer targeting

10. What’s your favorite kind of success story?

A) A business ranking #1 on Google for high-intent keywords B) A viral ad campaign that gets people talking C) A video ad that goes viral and generates tons of views D) A campaign that scales profitably using AI automation E) A small business that skyrockets its sales through online ads


Your Results! Find Your Google Ads Specialization:

Mostly A’s

Specialize in Search Ads - You’re analytical and strategic! Search Ads are for those who love researching keywords, understanding search intent, and driving high-intent traffic.


Complementary Skills:

  • Search Engine Optimization (SEO): Understanding SEO principles helps improve organic search rankings and complements paid search strategies.​

  • Keyword Research Tools: Master tools like SEMrush and Ahrefs to identify high-performing keywords.​

  • Copywriting: Craft compelling ad copy to boost click-through rates.​


Recommended Learning Resources:

  • Google’s Search Ads Certification: Deepen your knowledge of search advertising.​

  • SEO Courses: Platforms like Moz and Yoast offer comprehensive SEO training.

Mostly B’s

Specialize in Display Ads - You have a creative mindset! Display Ads are perfect for visually-driven marketers who enjoy crafting engaging images and banners.


Complementary Skills:

  • Graphic Design: Learn to create visually appealing ads using tools like Canva or Adobe Creative Suite.​

  • Understanding User Behavior: Study how visuals influence consumer decisions.​

  • A/B Testing: Experiment with different designs to determine what resonates best with your audience.​


Recommended Learning Resources:

  • Design Courses: Udemy and Coursera offer courses in graphic design and visual communication.​

  • Canva Tutorials: Canva’s Design School provides free tutorials on creating effective designs.

Mostly C’s

Specialize in YouTube Ads - You’re a natural storyteller! YouTube Ads are ideal for those who love video production and engaging an audience through compelling content.


Complementary Skills:

  • Video Production: Learn the basics of shooting, editing, and producing engaging videos.​

  • Storytelling: Develop narratives that captivate your audience.​

  • YouTube Analytics: Understand metrics to optimize video performance.​


Recommended Learning Resources:

  • Video Editing Software Tutorials: Adobe Premiere Pro and Final Cut Pro offer beginner guides.​

  • Storytelling Workshops: MasterClass offers courses on storytelling techniques.​

  • YouTube Creator Academy: Learn best practices directly from YouTube.

Mostly D’s

Specialize in Performance Max Ads - You thrive on automation and testing! Performance Max is perfect for those who want to maximize conversions using AI-powered multi-channel advertising.


Complementary Skills:

  • Automation Tools: Familiarize yourself with AI-driven marketing platforms.​

  • Data Analysis: Interpret data to make informed decisions.​

  • Cross-Channel Marketing: Understand how to integrate campaigns across various platforms.​


Recommended Learning Resources:

  • Google’s Performance Max Campaigns Guide: Official documentation on maximizing these campaigns.​

  • Data Analytics Courses: Google Analytics Academy offers free courses.​

  • Automation Workshops: HubSpot Academy provides training on marketing automation.

Mostly E’s

Specialize in Shopping Ads - You’re all about products and conversions! Shopping Ads are best for marketers who love e-commerce and helping businesses sell online effectively.


Complementary Skills:

  • E-commerce Platforms: Gain proficiency in platforms like Shopify or WooCommerce.​

  • Product Photography: Learn techniques to showcase products effectively.​

  • Inventory Management: Understand how to manage stock levels and product listings.​


Recommended Learning Resources:

  • E-commerce Courses: Shopify Academy offers free training.​

  • Product Photography Tutorials: LinkedIn Learning provides courses on photography basics.​

  • Inventory Management Workshops: Coursera offers courses on supply chain management.



ree

Are you ready to launch your very first Google Ads campaign but don’t know where to start? Join the Google Ads Beginner’s Workshop – the perfect introduction for those with ZERO experience!


What You’ll Learn:

  • Setting up your Google Ads account

  • Crafting powerful Search Ads campaigns

  • Keyword research made simple

  • Writing compelling ads that convert

  • Optimizing your landing page for success

  • Publishing your first campaign with confidence




What's your result?

  • Search Ads

  • Display Ads

  • Youtube Ads

  • Performance Max


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