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Lessons - Google Ads


Which Google Ads format you should specialize in based on your personality?
Your skills, interests, and working style can guide you to the perfect Google Ads format. Answer these 10 quick questions , keep track of...
4 min read
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Google Ads - Lesson 2 - The Google Ads Ecosystem
Google Ads isn’t just about search ads —it’s an entire advertising ecosystem  that spans multiple platforms, allowing businesses to...
4 min read
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Google Ads - Lesson 3 - Google Ads Account Structure
A Google Ads account is organized into four main levels, each with a specific function:
6 min read
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Google Ads - Lesson 6 - Google Ads Targeting Strategies
Google Ads targeting strategies allow advertisers to reach the right audience at the right time, maximizing the impact of their campaigns.
4 min read
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Google Ads - Lesson 1 - What is Google Ads?
Google Ads is Google’s online advertising platform that allows businesses and individuals to create and display ads to reach potential...
5 min read
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Google Ads - Lesson 5 - Google Ads Targeting based on Campaign Objectives
Google Ads uses a combination of data, algorithms, and machine learning to target people based on the objectives you set.
3 min read
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Google Ads - Lesson 4 - Google Ads Campaign Objectives
A Google Ads account is organized into four main levels, each with a specific function:
3 min read
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Google Ads - Lesson 7 - What is Google Ads Quality Score?
Whether you're running a small local campaign or managing ads for a large business, optimising your Quality Score can lead to better results
3 min read
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