top of page
_e.jpg)
Learnings, Guides, Lessons


London CEO Meets Davao VAs: Insights Over Coffee and Pastries
On August 28, a carefully selected group of Davao Virtual Assistants gathered at Café Gervacios for a rare opportunity. They were about to meet Phillipa, CEO of Almond Marketing, a London-based digital marketing agency with global reach.
2 min read
Â
Â
Â


Student Life Conference: Finding Purpose in the Online Career Journey
The Student LIFE Conference is a semester-starter event designed to equip and inspire Junior High, Senior High, and College students as they begin a new academic year.
3 min read
Â
Â
Â


Google Ads From Scratch
Join the Google Ads Beginner’s Workshop – the perfect introduction for those with ZERO experience!
1 min read
Â
Â
Â


Digital Marketing Unicorn Reaches 400-Member Milestone in Google Ads Mentorship Community
Davao City | June 12, 2025. Digital Marketing Unicorn, a Davao-based agency specializing in Google Ads mentorship and virtual assistant (VA) development, proudly announces a major community growth milestone. As of May 2025, the agency’s mentorship program has reached over 400 active members — a significant marker of its expanding impact in the digital marketing education space.
2 min read
Â
Â
Â


Free Coaching Fridays 3
Run meetings that are productive, not painful, Keep conversations focused and outcomes clear, Lead with confidence — even if you're not "the boss," Use simple frameworks (inspired by Patrick Lencioni’s Death by Meeting ) to make every meeting count
2 min read
Â
Â
Â


Digital Marketing Unicorn’s Timely New Hires Fuel Growth as Restaurant Clients Join Roster
Davao City | June 12, 2025. Digital Marketing Unicorn, a Davao-based agency specializing in Google Ads mentorship, digital marketing consultancy and virtual assistant (VA) development, announced a wave of strategic milestones in May 2025, including the acquisition of multiple restaurant industry clients and the expansion of its VA team.
2 min read
Â
Â
Â


Free Coaching Fridays 2
Understand key SEO principles like keyword use, relevance, and keyword density, Avoid common blogging mistakes and structure your article the right way, Use AI prompts to generate blog outlines and draft high-quality content efficiently
1 min read
Â
Â
Â


The Difference Between Informational and Commercial Blogs: Why the Difference Matters for SEO
Blogging isn’t just about publishing content—it’s a strategy. In digital marketing, blogs are powerful tools that help boost visibility, establish trust, and convert visitors into customers. But to make the most of blogging, one critical decision stands out: Should your content be informational or commercial? Knowing the difference and when to use each can dramatically impact your SEO performance and business growth.
3 min read
Â
Â
Â


Free Coaching Fridays
Join us for an incredible session on "Applying Metacognitive Process to Learn New Skills Really, Really Fast!"
2 min read
Â
Â
Â


How To Get Google Ads Certification and Why Agencies Require It
If you’ve ever wondered why some agencies require their team to be Google Ads certified, here’s the truth: it’s not just about having fancy credentials. It’s a power move to qualify for something even bigger—Google Partner status.
2 min read
Â
Â
Â


5 Common Google Ads Mistakes and How to Avoid Them (Beginner-Friendly Guide)
Google Ads can be a powerful tool for driving traffic and sales when used correctly. If you’re just starting out, it’s easy to feel overwhelmed by the many options and settings inside Google Ads. And truthfully, even experienced marketers can make mistakes that waste ad spend or lead to disappointing results.
4 min read
Â
Â
Â


How to Write SEO-Friendly Blog Posts: A Step-by-Step Guide
SEO (Search Engine Optimization) improves how easily your blogs can be found on Google when users search for similar topics. Here’s a quick step-by-step guide to help you write blog posts that rank and get noticed.
2 min read
Â
Â
Â


What is SEO and Why Is It Important in 2025?
Search Engine Optimization (SEO) is one of the most effective tools to get your content, products, and services in front of the right people. With the competitive nature of today’s digital world, understanding the basics of SEO is an essential step in building a strong online presence.
4 min read
Â
Â
Â


Jump-off Point: Your Dream VA Career Starts Here
Build a Winning Application Kit That Gets You Noticed Are you an aspiring Virtual Assistant who feels stuck or unsure where to begin? Let...
1 min read
Â
Â
Â


How to Fill Up a W-8BEN Form if You Are a Virtual Assistant from The Philippines (with sample on how to fill-up)
A Form W-8BENÂ (Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding and Reporting) is a document used by non-
1 min read
Â
Â
Â


How to Pay a Virtual Assistant in the Philippines?
Go-to solution for employers paying their virtual assistants worldwide.
3 min read
Â
Â
Â


Where to Find Online Jobs for Filipinos Freelancers and VAs?
Working online offers numerous benefits, including:
5 min read
Â
Â
Â


Which Google Ads format you should specialize in based on your personality?
Your skills, interests, and working style can guide you to the perfect Google Ads format. Answer these 10 quick questions , keep track of...
4 min read
Â
Â
Â


Google Ads - Lesson 2 - The Google Ads Ecosystem
Google Ads isn’t just about search ads —it’s an entire advertising ecosystem  that spans multiple platforms, allowing businesses to...
4 min read
Â
Â
Â


Google Ads - Lesson 3 - Google Ads Account Structure
A Google Ads account is organized into four main levels, each with a specific function:
6 min read
Â
Â
Â
bottom of page